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Why Are We in Business

Classically styled tapware has in essence become a commodity product. What do we mean by a commodity product? A commodity product is an item or service that has so little physical difference between one alternative and the next that objective differentiation is almost impossible, when this occurs the usual method of differentiation becomes price, the risk of buying the cheaper alternative is minimal as in essence it is usually the same product as the most expensive, but branded differently. A good example of a commodity product would be the common screw, or a tin of baked beans.

In the situation you are probably in at the moment the decision has more than likely been made to purchase a brand new kitchen or bathroom faucet, historically you would probably now enter into a price evaluation search and more than likely as long as the retail staff satisfy the serviceability aspects of their proposition, the retailer who offers the most competitive price will probably win the business.

With the evolution of technology it is now possible for a new type of retailer to emerge, a retailer that is not forced to inflate retail prices in order to absorb expensive retail property costs, and retail assistants wage packets.

Traditionaltap.co.uk is an English based web retailer without any of the aforementioned overheads; as a result we are able to supply brand new ceramic disc bathroom and kitchen taps anywhere, at the most competitive prices in England.

We hope you find the site easy to use and if you would like to contact us with any questions about any products we are able to supply, please do so on the below e-mail address and we will endeavor to answer your question within 24 hours. sales@traditionaltap.co.uk


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